As much as I aggree with both of you, I tend to be a realist. I look for a solution that has the highest probability of success. To expect Americans to give up there SUV's and there muscle cars is simply far-fetched. To expect them to make energy smart choices when buying furnishings and such is a little easier, but not for the masses. I personally think we should go after the contractors. If we can give home builders enough insintive to build energy smart homes they will have no problem doing it. If we can make it help there bottom line they will trip over themselves to make sure that home uses as little energy as possible. I read somewhere, that most homes can cut there power consumption by a third while still using the same ammount of furnishings the exact same time.
A simple matter of switching all the incandescent (sp?) lights in your home for the new flourescent bulb lights that use a quarter of the energy. Over the course of a year, that adds up. We need tax breaks on contractors that insulate walls, instead of just the roof. Use double pained glass, energy star appliances, etc.
There are so many things that we can do to lower our consumption level without lowering our comfort.