Yep it's called "heather".
thats what i thought.....any chance its a plant of yours? i wouldnt mind a division if your interested in some trading.........
Yeah I have like 8 of them in my front yard. I guess they're kinda my mom's plants...but I can try giving you cuttings or something. Or I can see if I can divide on of 'em easily. I'm not really familiar with these plants.