I simply look at what works and what doesn't, what achieves the aspirations I have versus what doesn't. Objectively and by the numbers, the economy has done better under liberal Presidents who favor a social safety net than under conservative Presidents. See chart here, that was even before the last four bad economic years:
Secondly, the most prosperous countries in the world, the ones with the highest standards of living (and it's not us), have a mix of capitalist and "socialist" economic policies. Assuming things like public education are "socialist."
So yes, I favor the candidate that sees the screwing we're getting from the oil companies as something that needs to be fixed. We have no shortages of places to drill, and giving oil companies long-term leases well before we even have the capacity to refine that much oil or drill what we have is just a pandering giveaway to the oil interests, particularly ironic given they are the ones behind the screwing. And drilling won't change the price of oil in any noticeable way.
The companies like you and I run are nothing like Exxon. They bear no relationship whatsoever. And not just for the size of them, but also for the fact that they hold a special responsibility to society, as they are the guardians of a necessary commodity for everyone. They are in a situation which requires MORE regulation. We, in contrast, run small businesses that require less regulation, both for our size and the fact that people could live with or without us. I believe that an Obama administration would provide the best environment for small businesses.
The last eight years have not been good on almost any front. Clinton's economy was excellent as a whole and we were at peace. I believe this is no coincidence, and have no choice but to hold candidates and parties responsible for their performance. I've only touched on the economy here, but I also support Obamas's anti-war stance, and the bulk of his social positions. Now, you could do a lot worse than Palin if you're McCain. And I appreciate that it's going to be historic either way. But to me, this is an easy vote.