I guess everyone missed my post, or had nothing to say about it. I'll put it here again, and give a quick run-down.
A non-peat product engineered to be as nearly identical to horticultural peat-moss as possible, with the one caveat of being slightly more ph neutral than real peat. The company's sole goal is to produce a sustainable product that will lessen the demand for wild-harvested peat.
I've e-mailed them about where to order, to see if I can get some to try.