Andrew got it right - the public is rather hard to please. But if utric 'em, you can win 'em. Of course, many see you as a rather slimy character, so you have to convince them that you are truly one of them. For example, don't use longifolia words, like neo-caledonica and triphyophyllum. If you act all upity, you'll make them think you are of hybreed, and the masses don't like aristocroloides. Show 'em you're a genlisea american, that you have a lot in communis with them. To dew this, dew something really american, like playing baseball for example. You can catch flies, and I know you're a great pitcher! This will give you a gigantea edge over your competitors, making them livida with rage. Try to avoid violacea though - people dionaea would cause adelae in the election - adelae of weeks or even monanthos!
Also, you'll need an advisory board. May I suggest Pete Moss as a top-seeded candidate? I know he may look like dirt, and he has a history of pot addiction, but you got to leaf him a little Slack - there's more to him than you can see on the surface. After all, many of the things we all enjoy actually have their roots in him. And he's a great guy to have in public office with you - he's always perlite and under-sanding.