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Thread: Dasani water banned

  1. #1
    BoooOOOOooooo!!!!! unknownclown's Avatar
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    the loverly link

    Things get worse with Coke

    Bottled tap water withdrawn after cancer scare

    Felicity Lawrence, consumer affairs correspondent
    Saturday March 20, 2004
    The Guardian

    First, Coca-Cola's new brand of "pure" bottled water, Dasani, was revealed earlier this month to be tap water taken from the mains. Then it emerged that what the firm described as its "highly sophisticated purification process", based on Nasa spacecraft technology, was in fact reverse osmosis used in many modest domestic water purification units.
    Yesterday, just when executives in charge of a 7m marketing push for the product must have felt it could get no worse, it did precisely that.

    The entire UK supply of Dasani was pulled off the shelves because it has been contaminated with bromate, a cancer-causing chemical.

    So now the full scale of Coke's PR disaster is clear. It goes something like this: take Thames Water from the tap in your factory in Sidcup, Kent; put it through a purification process, call it "pure" and give it a mark-up from 0.03p to 95p per half litre; in the process, add a batch of calcium chloride, containing bromide, for "taste profile"; then pump ozone through it, oxidising the bromide - which is not a problem - into bromate - which is. Finally, dispatch to the shops bottles of water containing up to twice the legal limit for bromate (10 micrograms per litre).

    The Drinking Water Inspectorate confirmed yesterday it had checked the Thames water supplied to the factory and found it free of bromate. Because it is unsafe at high levels, standards for bromate in tap water are strictly monitored.

    Bromide is a naturally occurring trace chemical which has a sedative effect. It is said to have been added by the British army to soldiers' tea during the second world war to dampen down their lust. But when it is oxidised into bromate it becomes "a pretty nasty carcinogen", according to David Drury, one of the principal inspectors for the DWI.

    "I've checked Thames water's supply this morning and it is free of bromate," he said.

    The legal limits are set to have a wide margin of safety, and the Food Standards Agency advice yesterday was that while Dasani contained illegal levels of bromate, it did not present an immediate risk to the public.

    "Any increased cancer risk is likely to be small. However the levels are higher than legally permitted in the UK and present an unnecessary risk. Some consumers may chose not to drink any Dasani they purchased prior to its withdrawal given the levels of bromate in it," the FSA said.

    Coca-Cola said it was voluntarily withdrawing all Dasani "to ensure that only products of the highest quality are provided to our consumers".

    If you want a refund you should call freephone 0800 227711.

    Edited to add IM not sure about that number in the states



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  2. #2
    BoooOOOOooooo!!!!! unknownclown's Avatar
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    haha ok its early I just noticed that was from 2004..... never mind [img]http://www.**********.com/iB_html/non-cgi/emoticons/new/smile_n_32.gif[/img]
    I am the weirdo who sits next to you on the bus!

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    SirKristoff is a poopiehead Ozzy's Avatar
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    2004? I just poured out all of my Dasani water and called coke to complain.
    [img]http://www.**********.com/iB_html/non-cgi/emoticons/new/smile_h_32.gif[/img]

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    Tropical Fish Enthusiast jimscott's Avatar
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    Quote Originally Posted by [b
    Quote[/b] (unknownclown @ June 15 2005,1:29)]haha ok its early I just noticed that was from 2004..... never mind [img]http://www.**********.com/iB_html/non-cgi/emoticons/new/smile_n_32.gif[/img]
    Ya shoulda saved it for April 1st.... actually a couple weeks prior, to get a jump on Ozzy! [img]http://www.**********.com/iB_html/non-cgi/emoticons/new/smile_n_32.gif[/img]

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    SirKristoff is a poopiehead Ozzy's Avatar
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    Quote Originally Posted by [b
    Quote[/b] (jimscott @ June 15 2005,4:39)]
    Quote Originally Posted by [b
    Quote[/b] (unknownclown @ June 15 2005,1:29)]haha ok its early I just noticed that was from 2004..... never mind [img]http://www.**********.com/iB_html/non-cgi/emoticons/new/smile_n_32.gif[/img]
    Ya shoulda saved it for April 1st.... actually a couple weeks prior, to get a jump on Ozzy! [img]http://www.**********.com/iB_html/non-cgi/emoticons/new/smile_n_32.gif[/img]
    I don't uderstand what you mean? [img]http://www.**********.com/iB_html/non-cgi/emoticons/new/confused.gif[/img]

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    Moderator Schmoderator Fluorescent fluorite, England PlantAKiss's Avatar
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    haha PSYCH!!! Still its a scary story. lol Shelly...WAKE UP!
    "Fox terriers are born with about four times as much original sin in them as other dogs." - Jerome K. Jerome

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    lol!
    I don't drink dasani anyway :P
    Talk sense to a fool and he calls you foolish-Euripides
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    Quote Originally Posted by [b
    Quote[/b] (TheAlphaWolf @ June 15 2005,7:12)]lol!
    I don't drink dasani anyway :P
    it's my favorite water... scared me for a second there
    They say if you play a Microsoft CD backwards, you hear satanic messages. Thats nothing, cause if you play it forwards, it installs Windows.

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