Of course I'm a non entity. I exist only in the imagination. Oaky back to the topic. The "color" may be the same but I do agree with alpha that even though we can all percieve the same photons we "see" different colors. Even though the same particles of (lets say S. flava flowers for simplification) we don't smell the same thing. I did not percieve a bad smell just a typical flowery smell where as someone else thinks is smells like cat urine. I seriously doubt any sane person thinks cat urine smells good but I did not smell cat urine I smell(ed) a light flowery smell. This obvously is not helping the insanity plea but I will continue. I don't associate any color with anything except maybe ugly or not. I mean I see the metallic orange of a pontiac Aztec and thing ugly but if it is in any other color I think Oh cool. Now many other people view this car as ugly. I know a couple who do but agreed that in certain colors it is acceptiable (these colors were their favorites). So I think that the perception of the color we see is a major turn on/off for what we buy/think is good/etc.